Legal Marketing & Duplicate Content

Content on your legal website is the first step to getting good search ranking, but not all content is equal. Your content must be original. A client of ours recently called us, upset that his ranking in Google was dropping. He was blaming us. This didn’t make any sense, because we know what we’re doing… Read more »

Law Firm Website Design Tips

There are a number of factors you have to keep in mind when building a website for your law practice. Your website is the first impression that your clients will have of you and your firm, so it’s critical to get it right. Here are some things to keep in mind: Modern and responsive design…. Read more »

Legal Marketing: Capturing the Long-Tail of Search

We talk to a lot of attorneys about marketing and we often get calls from those who want to appear #1 for “My City lawyer.” While that’s a great goal and something to strive towards, there are a few problems with this as an immediate strategy: Every attorney in your city wants the same result!… Read more »

Tacoma Law Firm Marketing

Last week, we did an analysis for Seattle legal marketing and found some good opportunities and some unique challenges. Today, we’re going to do the same thing for Tacoma, Washington. Tacoma is a smaller city, but still has a large number of attorneys in the area. The Tacoma-Pierce County Bar Association has 1,400 members, while… Read more »

Seattle Law Firm Marketing

Marketing your law practice is challenging in practically any market, but it helps to have some ideas of the competition and your community. In this post, we’re going to examine some of the challenges of marketing your firm in Seattle, Washington. We’re picking Seattle because it’s an area we know (we’re based in Olympia), and because Seattle has interesting geographical characteristics.