The whole point of a website for you firm is to get new clients. With so much competition among law firms for clients, your web presence has to be designed right for conversions.
On May 20th, Matt Cutts of Google announced that they have rolled out a major update to their search algorithm, Panda 4.0. And from the early information available, many sites are seeing dramatic shifts in their search ranking. For instance, since the update, Ebay has seen a 50% drop in traffic.
It’s 2014, and we all know that you must have a website so new clients can find your practice. Unfortunately, that’s not as easy as it seems. You can’t simply create a basic site and wait for your phone to ring. You’re going to be waiting a long time, if that’s your strategy. An effective legal website is the cornerstone of your online marketing, and it has to be done right to actually get a good return on investment.