The Benefits of a Legal Blog

If you’re not blogging for your law firm, you’re missing out on a powerful tool that can make it easier for clients to find your practice.

A blog has some unique features that are perfect for improving your search ranking, sharing content, and making it easy for people to link back to your site.

PPC Advertising for Lawyers

Pay-per-click advertising (PPC) is an important component of most legal marketing strategies, but it’s one fraught with challenges. PPC advertising can be Google AdWords, Bing Ads, or Facebook Ads. This type of advertising can be very profitable, but it can also be a huge waste of money if done incorrectly.

Panda 4.0 Shakes Up Search Results

On May 20th, Matt Cutts of Google announced that they have rolled out a major update to their search algorithm, Panda 4.0. And from the early information available, many sites are seeing dramatic shifts in their search ranking. For instance, since the update, Ebay has seen a 50% drop in traffic.

Spying on your competition

Legal marketing is a very competitive business. Every firm wants to be #1 in the search ranking and even if you manage to get there, you have to keep working your plan to stay there.

Many lawyers call us each week asking the question: “Why is my site lower in Google than this other firm in my city?”

Does Your Legal Site Deserve to Be #1?

We all want to be #1 in Google and the other search engines. Being in the first position garners you more clicks and more exposure. It can be frustrating when your can’t seem to get onto the first page, let alone #1 in the search results. When you’re struggling to get your site higher in the rankings, you have to ask yourself this question:

Personal Injury SEO and Keyword Research

As part of our consultations with our VIP Marketing Service, we hear from many law firms who are trying to target personal injury clients, so we thought it would be helpful to share our research into targeting this area of legal marketing. In fact, if you look at national keyword tracking data, there are roughly 1,400 different keywords related to “personal injury.

Houston Law Firm Marketing

If you would like a free consultation regarding marketing your law practice in Houston, please give us a call at (855) 780-1081 or email us here. With over 2 million people and with over 11,000 Houston Bar Association members, Houston is a very competitive market for your practice. Not surprisingly, there are a huge number of searches for lawyers in Houston.

Los Angeles Law Firm Marketing

If you would like a free consultation regarding marketing your law practice in Los Angeles, please give us a call at (855) 780-1081 or email us here. Marketing your legal practice in Los Angeles County is going to be a challenge! Not surprisingly, there are a huge number of searches for lawyers in Los Angeles.