Law Firm Inbound Marketing 101

Today, we’re going to talk about the basics of what it takes to create a successful legal online marketing strategy. Inbound marketing is about working to build your practice’s presence on the web, so that people who are looking for your service can find you easily and get the information they need.

Phoenix Law Firm Marketing

Phoenix is the 13th largest metropolitan region in the US, and the largest city in Arizona. Phoenix, Mesa, and Glendale are a competitive market and would require a real strategy to rank well for the most competitive phrases and keywords.

Legal Marketing & Duplicate Content

Content on your legal website is the first step to getting good search ranking, but not all content is equal. Your content must be original. A client of ours recently called us, upset that his ranking in Google was dropping. He was blaming us. This didn’t make any sense, because we know what we’re doing… Read more »

Legal Marketing: Capturing the Long-Tail of Search

We talk to a lot of attorneys about marketing and we often get calls from those who want to appear #1 for “My City lawyer.” While that’s a great goal and something to strive towards, there are a few problems with this as an immediate strategy: Every attorney in your city wants the same result!… Read more »

Seattle Law Firm Marketing

Marketing your law practice is challenging in practically any market, but it helps to have some ideas of the competition and your community. In this post, we’re going to examine some of the challenges of marketing your firm in Seattle, Washington. We’re picking Seattle because it’s an area we know (we’re based in Olympia), and because Seattle has interesting geographical characteristics.

Legal Website Meta Tags and Keywords

There are two basic parts of a web page: the things you can see and the things you can’t. The text, images, and video are obvious when you open a web page in your browser, but there’s a hidden world that only the browser and search engines can see. (If you’re bored, you can look… Read more »

Legal link building vs legal content marketing

There are multiple strategies to examine when creating a marketing plan for your practice, and it’s good to understand the different ways you can increase traffic to your site. The quickest way to get visitors to your site is through pay-per-click (PPC) advertising, like AdWords. The benefit of this method is that you can get… Read more »

Legal Marketing 101

If you’re a lawyer, you are most likely very good at law, but may not be very familiar with the details of legal internet marketing. Just a few years ago, marketing your practice online was much easier. You could put a simple website online, write up a few keywords, and voilà – instant ranking in the… Read more »