We see a wide range of needs in our legal clients. Some firms are large and need a custom solution that works for multiple lawyers and diverse practice areas, but most attorneys don’t need such complexity. They just need a website that has the basics…and doesn’t break their budget. When building a site for your… Read more »
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In order to succeed in your legal marketing campaign, targeting specific keywords with your website is something that you need to take seriously. It can be difficult to locate keywords that are going to be relevant to your website, but with a little bit of practice and common sense, keyword research can actually be fairly easy in the end.
Our analysis shows that there’s a tremendous amount of competition for specific key phrases and keywords in Vancouver, BC, especially for those search terms involving injury, ICBC, and car accidents.
SEO has changed quite a bit over the last few years, but there’s one thing that’s remained consistent: the more targeted, original content you have on your site, the better you’re going to do in the organic search results.
On May 20th, Matt Cutts of Google announced that they have rolled out a major update to their search algorithm, Panda 4.0. And from the early information available, many sites are seeing dramatic shifts in their search ranking. For instance, since the update, Ebay has seen a 50% drop in traffic.
It’s 2014, and we all know that you must have a website so new clients can find your practice. Unfortunately, that’s not as easy as it seems. You can’t simply create a basic site and wait for your phone to ring. You’re going to be waiting a long time, if that’s your strategy. An effective legal website is the cornerstone of your online marketing, and it has to be done right to actually get a good return on investment.
SEO is just a small part of a complete legal marketing strategy. Watch our video on all of the different pieces that you need for a successful practice.
A common problem we see in the world of legal marketing, though, is that many people confused advertising with marketing. Advertising can be an effective and profitable part of a marketing campaign, but often advertising is the only thing that is done, and that’s not good.
Although many “legal marketing” companies focus on AdWords, a solid organic search program is critical for your firm. A strong organic search presence (as opposed to paid search), provides your site with stable traffic over many years, and the better your search ranking, the more traffic you’ll see to your site. In fact, if your site isn’t in the top three positions on Google, you’re not going to see much traffic.