Chicago Law Firm Marketing

Chicago is available for our exclusive VIP Legal Marketing Program. Learn about our service here.

Chicago is the third largest city in the US, and the largest city in Illinois. The total population for the Chicago area is about ten million and the Chicago Bar Association has 22,000 members. It’s a very competitive area for lawyers, and ranking well in Chicago is a challenging prospect.

Let’s look at the most common searches related to Chicago Lawyer:

Chicago Legal Marketing Data
Search Term Monthly Searches CPC Cost Competitiveness
chicago personal injury lawyer 1000 $69.36 0.97
immigration lawyer chicago 720 $9.90 0.93
chicago lawyer 590 $8.90 0.95
personal injury lawyer chicago 590 $74.12 0.99
chicago criminal lawyer 480 $31.93 0.92
chicago injury lawyer 480 $70.43 0.94
chicago dui lawyer 390 $36.79 0.98
chicago bankruptcy lawyer 390 $46.88 0.96
chicago lawyers 320 $7.86 0.99
chicago immigration lawyer 320 $8.91 0.9
lawyers in chicago 320 $26.46 0.99
chicago criminal defense lawyer 260 $32.90 0.84
divorce lawyers in chicago 260 $20.77 0.99
chicago car accident lawyer 260 $65.26 0.94
chicago personal injury lawyers 260 $65.94 0.96
chicago medical malpractice lawyer 260 $53.33 0.94
chicago lawyer magazine 210 $11.95 0.05
car accident lawyer chicago 210 $71.94 0.98
divorce lawyer chicago 210 $20.93 0.98
chicago divorce lawyers 210 $20.41 0.98
chicago divorce lawyer 210 $21.87 0.93
bankruptcy lawyer chicago 210 $66.51 0.96
chicago accident lawyer 210 $72.69 0.95
immigration lawyers in chicago 170 $6.21 0.96
bankruptcy lawyers in chicago 170 $52.52 0.99
criminal lawyer chicago 170 $38.43 0.83
chicago auto accident lawyer 170 $84.50 0.96
real estate lawyer chicago 170 $11.16 0.99
divorce lawyers chicago 170 $17.69 0.99
chicago injury lawyers 140 $79.29 1
chicago workers compensation lawyer 140 $46.00 0.99
personal injury lawyer chicago il 140 $63.04 0.97
pro bono lawyers in chicago 140 $3.49 1
auto accident lawyer chicago 140 $82.73 0.98
lawyer chicago 140 $24.61 0.98
chicago medical malpractice lawyers 140 $48.16 0.96
injury lawyer chicago 140 $72.56 0.97
chicago workers comp lawyer 140 $82.13 0.93
chicago bankruptcy lawyers 140 $50.57 0.97
dui lawyer chicago 140 $37.52 0.92

This is just the first 40 of 233 top key phrases! As we can see, there’s a lot of competition in Chicago for many legal searches. In particular, the Chicago auto accident lawyer phrase is the highest, topping out at $84 per click. This is substantially less expensive than some cities, like Phoenix, but still pricey.

Strategy for Chicago

Attorneys here have a challenge in boosting their page ranking, and it’s going to take a serious strategy to get good search placement. Here’s a rough idea of what it would take:

  1. Content, content, content. To rank well for popular search terms, you’re going to need a strong blogging presence and most likely a dedicated blog focusing on the keywords you’re targeting
  2. Backlinks. The top-ranking site for Chicago personal injury lawyer has only 67 backlinks, mostly from directories and their own site. A strong backlink approach could pay dividends in this area for long-term ranking.

Conclusion

Chicago is a competitive market and would require a real strategy to rank well for the most competitive phrases and keywords.

For more analysis about marketing your law firm in Chicago, give us a call at (855) 780-1081 or email us at support@waxwinglegal.com.

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