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Chicago is the third largest city in the US, and the largest city in Illinois. The total population for the Chicago area is about ten million and the Chicago Bar Association has 22,000 members. It’s a very competitive area for lawyers, and ranking well in Chicago is a challenging prospect.
Let’s look at the most common searches related to Chicago Lawyer:
|Search Term||Monthly Searches||CPC Cost||Competitiveness|
|chicago personal injury lawyer||1000||$69.36||0.97|
|immigration lawyer chicago||720||$9.90||0.93|
|personal injury lawyer chicago||590||$74.12||0.99|
|chicago criminal lawyer||480||$31.93||0.92|
|chicago injury lawyer||480||$70.43||0.94|
|chicago dui lawyer||390||$36.79||0.98|
|chicago bankruptcy lawyer||390||$46.88||0.96|
|chicago immigration lawyer||320||$8.91||0.9|
|lawyers in chicago||320||$26.46||0.99|
|chicago criminal defense lawyer||260||$32.90||0.84|
|divorce lawyers in chicago||260||$20.77||0.99|
|chicago car accident lawyer||260||$65.26||0.94|
|chicago personal injury lawyers||260||$65.94||0.96|
|chicago medical malpractice lawyer||260||$53.33||0.94|
|chicago lawyer magazine||210||$11.95||0.05|
|car accident lawyer chicago||210||$71.94||0.98|
|divorce lawyer chicago||210||$20.93||0.98|
|chicago divorce lawyers||210||$20.41||0.98|
|chicago divorce lawyer||210||$21.87||0.93|
|bankruptcy lawyer chicago||210||$66.51||0.96|
|chicago accident lawyer||210||$72.69||0.95|
|immigration lawyers in chicago||170||$6.21||0.96|
|bankruptcy lawyers in chicago||170||$52.52||0.99|
|criminal lawyer chicago||170||$38.43||0.83|
|chicago auto accident lawyer||170||$84.50||0.96|
|real estate lawyer chicago||170||$11.16||0.99|
|divorce lawyers chicago||170||$17.69||0.99|
|chicago injury lawyers||140||$79.29||1|
|chicago workers compensation lawyer||140||$46.00||0.99|
|personal injury lawyer chicago il||140||$63.04||0.97|
|pro bono lawyers in chicago||140||$3.49||1|
|auto accident lawyer chicago||140||$82.73||0.98|
|chicago medical malpractice lawyers||140||$48.16||0.96|
|injury lawyer chicago||140||$72.56||0.97|
|chicago workers comp lawyer||140||$82.13||0.93|
|chicago bankruptcy lawyers||140||$50.57||0.97|
|dui lawyer chicago||140||$37.52||0.92|
This is just the first 40 of 233 top key phrases! As we can see, there’s a lot of competition in Chicago for many legal searches. In particular, the Chicago auto accident lawyer phrase is the highest, topping out at $84 per click. This is substantially less expensive than some cities, like Phoenix, but still pricey.
Strategy for Chicago
Attorneys here have a challenge in boosting their page ranking, and it’s going to take a serious strategy to get good search placement. Here’s a rough idea of what it would take:
- Content, content, content. To rank well for popular search terms, you’re going to need a strong blogging presence and most likely a dedicated blog focusing on the keywords you’re targeting
- Backlinks. The top-ranking site for Chicago personal injury lawyer has only 67 backlinks, mostly from directories and their own site. A strong backlink approach could pay dividends in this area for long-term ranking.
Chicago is a competitive market and would require a real strategy to rank well for the most competitive phrases and keywords.
For more analysis about marketing your law firm in Chicago, give us a call at (855) 780-1081 or email us at firstname.lastname@example.org.