If you’re just getting your law firm online, you probably have a lot of questions about what you need in a website. Odds are that your goal, like most legal websites, is to attract new clients for your firm. Answer the following five questions to provide yourself with insight into how you should approach the key features necessary for your website to be worthy of an A+.
1. What’s Your Objective?
For almost all attorneys, the goal is to get site visitors to become new clients. For certain types of practices, your clients have an immediate need. If this is the case, your goal is to make it easy for clients to request consultations online and call your office. Be sure to give clear and concise directions for how clients can contact you.
For others, you might need to do more educating, showing clients why you’re the best option for their legal needs. It’s critical to carefully spell out what you want clients to do once they find your site. With that insight, you can make sure that your website designer creates a site that serves your goal.
2. What Are Your Areas of Practice?
Consider your ideal clients. Are you focusing on one particular area of practice, or are you looking for a wide-range of clients? Picking a unique focus can make it easier to target your clients in the search engines.
DO NOT only make a single page with a list! Write at least one page of content for each area of practice.
3. What Are You Going to Name It?
The next step is to pick a domain name, or URL, for your website. This is the address that people will type in to get to your site, and there are a few factors to keep in mind when choosing one: If you expect people to type in your domain name to find your site, because you’re going to run television or outdoor ads, make it easy for clients to type in your website address.
- Keep It Short
- Easy to Remember
- Relevant to Your Firm
If you’re mostly concerned with search optimization, then try to choose a domain with keywords that are relevant to your firm. For instance, if you’re focused on divorce law in Peoria, a good domain name would be, www.PeoriaDivorceLaw.com. This isn’t as useful as it used to be, but if you also have good content about divorce law in Peoria, it’ll help your Google ranking a bit.
4. How Much Content Do You Need?
You won’t be able to answer this question until you’ve done some homework. The amount of content that you need strongly depends on the competition in your city, the type of practice you have, and your goals. For a small firm in a small town, a few pages will do the job just fine. But, if you’re in a large city and you want to rank for very competitive keywords, you’re going to need much more content.
Start by scoping out your competition. Search Google like you were a potential client and review the sites at the top of the results, taking note of how much content they have. Remember to keep quality in mind while building your quantity. A website with weak content, that isn’t helpful, is going to fail at converting site visitors into clients regardless of where it falls in search results.
5. How Will Clients Find Your Site?
You might have the perfect legal website, but if potential clients can’t find you, you’re basically invisible. Search engine optimization (SEO), the process of getting your website to appear higher in the search results, is something that you must keep in mind while building your site. If you follow the advice given in the previous four sections, you’ll be off to a good start. Here are a few more basic tips:
- Write Original Content
- Include Popular Keywords
- Use a Content Management System (CMS) that makes it easy to build your site & SEO
As you can see, there are quite a few things to consider when building your firm’s first website. To make the process easier for you, we’ve created a handy cheat sheet to help you while you build your first legal website.
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If you have any questions about getting your firm online, please contact us here or give us a call today.