Houston Law Firm Marketing

If you would like a free consultation regarding marketing your law practice in Houston, please give us a call at (855) 780-1081 or email us here.

Marketing your legal practice in Houston is going to be a challenge! With over 2 million people and with over 11,000 Houston Bar Association members, Houston is a very competitive market for your practice.

Not surprisingly, there are a huge number of searches for lawyers in Houston. A quick analysis shows that there are at least 252 common searches that include “lawyer” and “Houston.” Here’s a breakdown of the most common keywords in the Houston area:

Houston Legal Marketing Keywords by Popularity
Search Term Monthly Searches CPC Cost
Houston personal injury lawyer 1000 $68.02
Houston divorce lawyer 880 $19.64
Houston dwi lawyer 880 $69.94
Houston criminal lawyer 590 $45.18
Houston criminal defense lawyer 480 $53.02
personal injury lawyer Houston 480 $60.36
Houston lawyer referral service 390 $4.80
Houston car accident lawyer 390 $69.05
lawyers in Houston 390 $9.63
Houston divorce lawyers 390 $17.57
Houston lawyers 320 $5.58
Houston lawyer 320 $8.73
criminal lawyer Houston 320 $41.50
Houston injury lawyer 320 $72.26
immigration lawyer Houston 320 $9.64
dwi lawyer Houston 260 $71.26
Houston truck accident lawyer 260 $118.32
Houston immigration lawyer 260 $9.27
divorce lawyer Houston 260 $18.98
Houston family lawyer 260 $14.85

There are a tremendous number of searches (1,000) each month for PI attorneys and for divorce lawyers.

As can be expected in such a competitive market, pay-per-click advertising can be very expensive. Here are the top 15 most expensive key phrases:

Houston Legal Marketing Keywords by CPC
Search Term Monthly Searches CPC Cost
Houston mesothelioma lawyers 36 $313.6
mesothelioma lawyers Houston 28 $275.17
mesothelioma lawyer Houston 36 $203.08
truck accident lawyer Houston 91 $176.19
asbestos lawyer Houston 58 $161.96
Houston mesothelioma lawyer 58 $148.17
Houston wrongful death lawyer 73 $119.02
Houston truck accident lawyer 260 $118.32
car accident lawyer Houston 210 $95.08
Houston maritime lawyer 73 $94.05
Houston jones act lawyer 36 $91.34
Houston wrongful death lawyers 5 $88.47
Houston motorcycle accident lawyer 91 $81.55
Houston 18 wheeler accident lawyer 110 $80.83
Houston accident lawyer 170 $78.66

Competitive markets like Houston are going to require a tremendous amount of work to rank well organically. The best approach is to undertake a vigorous content marketing strategy, share extensively with social media, and start a video marketing strategy.

We excel at helping attorneys market their law practices online. If you would like a free consultation to see how we can help you, give us a call at (855) 780-1081 or email us here.

Leave a Reply

You must be logged in to post a comment.