Marketing your law firm is a full-time job, and it can be overwhelming to develop and monitor your online strategy, not to mention keeping abreast of the changes in Google’s search algorithm. To make your job a bit easier, we’ve put together a basic guide to legal marketing. With this information, you’ll be able to develop your own marketing plan or knowledgeably hire someone to run your marketing for you.

This guide is based on the work we do for our client as part of our VIP Legal Marketing Service. For more information about how we can help you with your marketing strategy, give us a call at (855) 780-1081 or contact us here.

Website Design Requirements

To be found online, you obviously need to have a website. Here are the things that you need to make sure that your site includes to be indexed properly so that patients can find you and become new patients:

Pay-Per-Click Advertising

Google Search Optimization

Now that you have all of the above issues taken care of, you can get to the work of SEO, or optimizing your chiropractic website for Google searches. There are quite a few parts of this project:

Google Local Optimization

Social Media Marketing

  • Google+
  • Facebook