When you create content for your legal website, you want to make sure that Google can index your site properly so that clients can find you online.

There are many pieces to the SEO puzzle when creating pages or blog posts on your site, and meta tags are one of those.

Meta tags are snippets of code that don’t display on your actual web page; they’re invisible to humans, but part of the HTML code that runs your site. There are two basic kinds of meta tags that you need to be concerned with when creating site content: Title tags and Description tags. Here are what some example meta tags might look like:

The Title tag:

<title>Chicago Personal Injury Lawyer :: Williams Law Firm :: Chicago, IL</title>

The Description tag:

<meta name=”description” content=”Are you looking for a personal injury lawyer in Chicago? We’ve help many clients who have been injured. Give our office a call at (630) 555-54874.”>

Why Are These Important?

Three reasons:

  1. The Title tag is oftentimes what appears in the Google search results, so it’s important to target this for your potential clients. It also helps Google determine what the page is about, which it makes it more likely to indexed properly.
  2. The Description tag usually appears under the title tag in the search results. Years ago, Google used to use the Description tag for indexing, but too many people spammed these tags and they really don’t use them any longer for that purpose. They are useful, however, because you can use them to create a “call-to-action” under your text link, such as, “Need bankruptcy help in Tacoma? Our team of bankruptcy experts can help you through the process. Call (360) 555-1234.”

Now, even though it’s 2014, not all legal website companies give you the ability to customize your Title and Description tags. Our Waxwing Sites do, but make sure that the company you’re choosing allows you to do this. It’ll help considerably when creating your site pages and working on your SEO.

If you have any questions, give us a call at (855)780-1081 or contact us here.

Learn more about our VIP Law Firm Marketing Service or go back to The Complete Guide to Law Firm Marketing.