There are many people who claim to do law firm marketing. From our experience, most of these programs don’t really provide a good ROI. Perhaps the “SEO experts” will buy you some AdWords, but do little more than that. Real search engine marketing takes more work than that.
We’ve been working with attorneys since 1995, so we have a track record of helping lawyers get new clients.
Our approach is to create a robust marketing strategy for your firm that will boost your site’s reputation and get you new patients, organically, for years to come.
Here are the things that we provide for our legal clients:
A Great Legal Website
Our Waxwing site provides you with a complete, modern, responsive legal website with fine control over your SEO. (If you already have a website that you’re happy with, we may be able to provide our marketing service on that. Please contact us for details.)
Only one firm can be #1 in Google’s search results, so we have to limit our service to one client per area. This assures you that we’re working only for you.
Keyword Research and Analysis
The first step is to work with you to develop a database of the types of clients you want to target, and then we build a keyword list of how we’re going to reach those clients. This keyword list informs our content marketing and blogging strategy.
Content is the key to any long-term online marketing strategy, and it’s what we do best. We create custom pages on your site proven to build your site’s rank, reputation, and drive traffic to your firm.
Blog posts are another great way to add content and boost your site’s ranking. We blog regularly for you, targeting the types of clients you want more of in your practice.
Social Media Service
Staying active on social media takes a lot of work. Our Legal Social Media plan feeds your site content and blog posts directly into your Facebook, Twitter, and Google+ pages. In addition, we can manage your social media accounts for you, posting custom content daily.
You need to have great placement on the Google maps listing for better visibility. As part of our service, we add your website to all relevant directories, which gives your site more crediblity in Google’s algorithm.
Legal Viral Posts
Your site needs good quality backlinks to build a solid ranking and reputation in the search engines. Our Legal Viral Posts are custom content that we create for you and then share with thousands of professionals and clients. They’ve proven to be very effective at driving traffic and backlinks to our client sites.
Pay-per-click (PPC) advertising certainly has it’s place in marketing your law firm and we provide that service for our clients. As part of this service, we build custom landing pages for your PPC campaigns and then provide tracking and conversion reports to you to make sure that the campaigns are providing a good ROI.
Running an effective marketing campaign requires constant analysis and review to make sure that you are making a good investment. We use a variety of reporting tools to track keyword ranking, backlinks, social media engagement, and traffic, and share this data with you monthly.
An effective marketing plan requires constant communication and adjustments as we make progress. You will have a dedicated Account Manager who knows your account intimately and is there to keep you updated with progress reports and suggestions. This one-on-one approach means that you have someone who is there for you when you have questions or need to make changes to your strategy.
A real chiropractic marketing strategy takes real work, and that’s what we do. If you have questions about our service, please give us a call at (855) 780-1081 or use our contact form to get in touch.