SEO has changed quite a bit over the last few years, but there’s one thing that’s remained consistent: the more targeted, original content you have on your site, the better you’re going to do in the organic search results.
When thinking about search engine traffic, it’s important to keep in mind this key point:
80% of traffic to your website is coming from long-tail search terms.
Let’s say you’re an attorney in Portland, OR, and you want to rank well for Google search. Of course, you’ll want to target, “Portland Law Firm,” but 80% of people searching for a lawyer aren’t going to be searching that way.
Read more about how to take advantage of long-tail search optimization here.