There are thousands of legal websites out there, that’s why you need to do your best to turn each and every visitor that hits your site into a client. There’s certainly more than one way to do this; paying for professionally written copy that encourage visitors to get in touch with you is one way. Another way in which to turn visitors into clients is to establish an air of transparency – let them know exactly who you are, where you’re from, and why YOU are the best solution for their legal problem.
What should you include on your website?
Ultimately it’s up to you to decide what pages and components you include on your website, but here are some of the most important things that you should definitely feature:
- Biography: A short passage or article that tells people where your business is based, how long you’ve been in business, and the strengths of your business. This short biography is your chance to show your business to the customer, so make sure it’s concise and well written.
- Map: Suppose customers want to go to your office and have a meeting with you, a map is always handy. It means they don’t need to search for your zip code – it’s all about convenience for the customer. Having a map also shows that your business is transparent – you’re not trying to hide from anyone, or anything.
- Videos: Videos are a great addition to any website – they’re also great for marketing your site. Why not get a staff member to star in a video about personal injury claims? Visitors who watch the video are much more likely to call and seek your help – remember not everyone likes to read through dense pages of text, some people like to sit back and watch videos because it’s easier.
- Pictures of Your Staff: Before you even know a client is interested in your services, you can start to build a relationship with them by putting pictures of your staff on the website. A photo with a short biography under each picture will usually suffice – just so clients can put a face to a name. It’s a very personal touch.