Los Angeles Law Firm Marketing

If you would like a free consultation regarding marketing your law practice in Los Angeles, please give us a call at (855) 780-1081 or email us here.

Marketing your legal practice in Los Angeles County is going to be a challenge! With over 9.9 million people and with over 21,000 LACBA members, the state of California has the 8th highest number of lawyers per 10,000 residents.

Not surprisingly, there are a huge number of searches for lawyers in Los Angeles. A quick analysis shows that there are at least 266 common searches that include “lawyer” and “Los Angeles.” Here’s a breakdown of the most common keywords in the LA area:

Los Angeles Legal Marketing Keywords by Popularity
Search Term Monthly Searches CPC Cost
Los Angeles personal injury lawyer 1600 $75.47
Los Angeles dui lawyer 880 $83.44
Los Angeles criminal defense lawyer 720 $43.70
Los Angeles car accident lawyer 720 $114.97
dui lawyer Los Angeles 590 $82.95
immigration lawyer Los Angeles 590 $8.75
personal injury lawyer Los Angeles 590 $84.93
car accident lawyer Los Angeles 590 $166.42
Los Angeles criminal lawyer 480 $43.73
Los Angeles lawyer 390 $8.93
Los Angeles personal injury lawyers 390 $85.33
divorce lawyer Los Angeles 320 $22.30
Los Angeles car accident lawyers 320 $86.23
Los Angeles bankruptcy lawyer 320 $28.96
criminal lawyer Los Angeles 320 $38.65
Los Angeles immigration lawyer 320 $9.07
Los Angeles injury lawyer 320 $93.23
Los Angeles bankruptcy lawyers 260 $31.95
accident lawyer Los Angeles 260 $172.25
Los Angeles employment lawyer 260 $23.50

There are a tremendous number of searches (1,600) for PI attorneys and for DUI lawyers.

As can be expected in such a competitive market, pay-per-click advertising can be very expensive. Here are the top 15 most expensive key phrases:

Los Angeles Legal Marketing Keywords by CPC
Search Term Monthly Searches CPC Cost
mesothelioma lawyer Los Angeles 28 $203.25
accident lawyers Los Angeles 91 $196.55
auto accident lawyer in Los Angeles 46 $193.72
auto accident lawyers Los Angeles 110 $188.41
accident lawyer Los Angeles 260 $172.25
auto accident lawyer Los Angeles 140 $170.11
Los Angeles accident lawyer 210 $168.72
car accident lawyer Los Angeles 590 $166.42
motorcycle accident lawyers Los Angeles 73 $160.05
Los Angeles auto accident lawyer 210 $155.63
Los Angeles accident lawyers 110 $144.75
car accident lawyers in Los Angeles 91 $128.5
injury lawyers Los Angeles 91 $122.11
Los Angeles car accident lawyer 720 $114.97
car accident lawyers Los Angeles 110 $114.08

Competitive markets like LA and Orange County are going to require a tremendous amount of work to rank well organically. The best approach is to undertake a vigorous content marketing strategy, share extensively with social media, and start a video marketing strategy.

We excel at helping attorneys market their law practices online. If you would like a free consultation to see how we can help you, give us a call at (855) 780-1081 or email us here.

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