In an age where tablet computers and mobile phones are becoming an increasingly popular way to browse the net, it’s imperative that your legal website is optimized for viewing on a mobile phone. The majority of “out of the box” websites that other companies provide don’t come with mobile optimization. This can lead to a poor browsing experience on tablets and smartphones, which will in turn lead to visitors bouncing off that site to a competitor’s site that is mobile optimized. The good news is that every single one of the legal websites we roll out is 100% mobile ready.
Why pay extra for mobile optimization?
A lot of legal marketing companies will give you a quote for the cost of their services – once they’ve signed you up and had you enter into a lengthy contract they then drop a huge bombshell: your website does not display properly on mobile devices. The choice is then a pretty hard one; pay a few hundred or even a few thousand dollars to have mobile optimization performed to the site, or go without and lose clients.
There are no such nasty surprises when you start your legal websites with us – because our client sites are optimized for viewing on mobile devices and tablets.
Why is this even necessary?
Of course every single website out there attracts a different demographic, but recent research has suggested that around 30% of internet searches are now carried out on a mobile device such as a phone. If your website is sitting pretty at the top of the search engine rankings and getting lots of traffic, you could be losing over a third of your potential leads and clients is that site isn’t mobile optimized.
Where once mobile browsing was seen as a luxury for those who could afford the latest phones – it is now pretty much a part of everyday life, and that’s why it’s so important that you understand the need for your website to be mobile ready. The best way in which you can get a feel for how many customers you may lose if your website is not mobile ready is to use Google Analytics – this will give you a breakdown of the devices users are accessing your site with. The chances are a high proportion will be using mobile devices – can you really afford to lose all of those leads?
Legal marketing is extremely competitive so you need to do your utmost to convert every visitor on your website into a sale. The best way to do this is to cater for laptop users, desktop users, and, of course, mobile users with your legal website.