New York Law Firm Marketing

If you would like a free consultation regarding marketing your law practice in New York, please give us a call at (855) 780-1081 or email us here.

Marketing your legal practice in the largest city in the US is going to be a challenge! With over 8 million people and with over 160,000 attorneys, the state of New York has the 2nd highest number of lawyers per 10,000 residents (after Washington, DC).

Not surprisingly, there are a huge number of searches for lawyers in New York. A quick analysis shows that there are at least 304 common searches that include “lawyer” and “New York.” Here’s a breakdown of the most common keywords in the New York area:

New York Legal Marketing Keywords by Popularity
Search Term Monthly Searches CPC Cost
personal injury lawyer New York 1000 $70.34
New York personal injury lawyer 720 $83.01
New York lawyer 480 $10.46
New York divorce lawyer 480 $18.20
New York county lawyers association 390 $0.10
New York lawyers 320 $10.30
New York criminal lawyer 320 $52.81
New York injury lawyer 320 $70.81
New York immigration lawyer 320 $8.49
immigration lawyer New York 320 $8.56
New York personal injury lawyers 260 $81.09
New York bankruptcy lawyer 260 $21.61
New York medical malpractice lawyer 260 $43.91
New York accident lawyer 210 $107.02
car accident lawyer New York 210 $86.83
New York mesothelioma lawyer 210 $220.75
New York lawyer search 170 $4.41
divorce lawyer New York 170 $22.95
bankruptcy lawyer New York 170 $24.65
New York construction accident lawyer 170 $86.05

As can be expected in such a competitive market, pay-per-click advertising can be very expensive. Here are the top 15 most expensive key phrases:

New York Legal Marketing Keywords by CPC
Search Term Monthly Searches CPC Cost
New York mesothelioma lawyer 210 $220.75
New York mesothelioma lawyers 91 $213.36
New York auto accident lawyer 110 $121.63
New York accident lawyer 210 $107.02
New York car accident lawyer 170 $106.93
New York birth injury lawyer 73 $105.62
New York car accident lawyers 73 $102.52
accident lawyer New York 170 $101.36
New York City car accident lawyer 36 $98.41
injury lawyer New York City 46 $98.22
personal injury lawyer New York 73 $97.04
car accident lawyers New York 46 $96.02
accident lawyer New York City 58 $94.01
car accident lawyer New York 210 $86.83
New York construction accident lawyer 170 $86.05

Competitive markets like New York are going to require a tremendous amount of work to rank well organically. The best approach is to undertake a vigorous content marketing strategy, share extensively with social media, and start a video marketing strategy.

We excel at helping attorneys market their law practices online. If you would like a free consultation to see how we can help you, give us a call at (855) 780-1081 or email us here.

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