Phoenix Law Firm Marketing

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Phoenix is the 13th largest metropolitan region in the US, and the largest city in Arizona. The total population for the Phoenix-Mesa-Glendale area is about 3.2 million and the Maricopa County Bar Association has 3,300 members. It’s a very competitive area for lawyers, and ranking well in Phoenix is a challenging prospect.

Let’s look at the most common searches related to Phoenix Lawyer:

San Diego Legal Marketing
Search Term Monthly Searches CPC Cost Competitiveness
phoenix personal injury lawyer 880 $88.57 0.95
phoenix dui lawyer 880 $101.34 0.95
phoenix bankruptcy lawyer 720 $23.51 0.97
phoenix divorce lawyer 390 $23.45 0.93
personal injury lawyer phoenix 320 $87.55 0.98
phoenix criminal lawyer 320 $86.48 0.96
dui lawyer phoenix 320 $144.36 0.98
phoenix car accident lawyer 260 $74.51 0.92
phoenix criminal defense lawyer 210 $53.40 0.91
bankruptcy lawyer phoenix 210 $30.60 0.99
phoenix bankruptcy lawyers 210 $26.85 0.94
immigration lawyers in phoenix 170 $5.34 0.98
phoenix divorce lawyers 170 $19.42 0.91
criminal lawyer phoenix 170 $101.05 0.99
phoenix dui lawyers 170 $99.48 1
lawyers in phoenix 170 $36.84 0.99
phoenix personal injury lawyers 140 $103.55 0.99
divorce lawyer phoenix 140 $15.47 1
phoenix injury lawyer 140 $73.08 1
phoenix lawyer 110 $24.55 0.93
phoenix lawyers 110 $28.96 1
phoenix immigration lawyer 110 $6.88 0.82
divorce lawyer phoenix az 110 $21.41 1
phoenix accident lawyer 110 $88.01 0.96
divorce lawyers in phoenix 110 $18.07 0.89
phoenix motorcycle accident lawyer 110 $330.00 0.95
bankruptcy lawyers phoenix 110 $23.27 0.96
phoenix car accident lawyers 91 $82.93 1
personal injury lawyer phoenix az 91 $80.11 1
accident lawyers in phoenix 91 $96.58 0.98
bankruptcy lawyers in phoenix 91 $25.46 1
criminal defense lawyer phoenix 91 $89.59 0.96
divorce lawyers in phoenix az 91 $23.33 1
bankruptcy lawyer in phoenix 91 $22.98 0.99
lawyer phoenix 91 $6.40 0.95
phoenix medical malpractice lawyer 91 $18.04 0.93
phoenix child custody lawyer 91 $13.77 0.86
immigration lawyer phoenix 91 $6.83 0.96
personal injury lawyer in phoenix 91 $74.15 0.97
divorce lawyers phoenix 91 $15.34 0.96

This is just the first 40 of 133 top key phrases! As we can see, there’s a lot of competition in Phoenix for many legal searches. In particular, the Phoenix motorcycle accident lawyer phrase is the highest, topping out at $330 per click! (Motorcycle registrations in Arizona are up substantially since 2008, according to the state of Arizona.)

Strategy for Phoenix, Mesa, and Glendale

Attorneys here have a challenge in boosting their page ranking, and it’s going to take a serious strategy to get good search placement. Here’s a rough idea of what it would take:

  1. Content, content, content. To rank well for popular search terms, you’re going to need a strong blogging presence and most likely a dedicated blog focusing on the keywords you’re targeting
  2. Backlinks. The top-ranking site for Phoenix personal injury lawyer has 167 backlinks, mostly from directories. A strong backlink approach could pay dividends in this area for long-term ranking.

Conclusion

Phoenix, Mesa, and Glendale are a competitive market and would require a real strategy to rank well for the most competitive phrases and keywords.

For more analysis about marketing your law firm in Phoenix, give us a call at (855) 780-1081 or email us at support@waxwinglegal.com.

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