San Diego Law Firm Marketing

San Diego is a market that’s available for our exclusive VIP Legal Marketing Program. Learn about our service here.

San Diego is the eighth largest metropolitan region in the US, and the 2nd largest city in California. The total population for San Diego county is about 3.2 million and the San Diego County Bar Association has 14,178 members. It’s a very competitive area for lawyers, and ranking well in San Diego is going to take some work.

Let’s look at the most common searches related to San Diego Lawyer:

San Diego Legal Marketing
Search Term Monthly Searches CPC Cost Competitiveness
san diego dui lawyer 590 $79.00 0.96
san diego divorce lawyer 480 $24.17 0.93
san diego personal injury lawyer 480 $109.95 0.95
san diego bankruptcy lawyer 480 $40.13 0.94
bankruptcy lawyer san diego 390 $27.15 0.91
san diego lawyer 320 $48.75 0.75
san diego lawyers 320 $37.34 0.99
immigration lawyer san diego 320 $6.79 0.95
san diego employment lawyer 320 $13.17 0.82
san diego injury lawyer 320 $73.34 0.91
injury lawyer san diego 320 $89.79 0.99
san diego divorce lawyers 320 $25.09 0.94
personal injury lawyer san diego 320 $91.16 0.99
san diego car accident lawyer 260 $107.54 0.95
dui lawyer san diego 260 $65.95 0.98
divorce lawyer san diego 260 $23.04 0.99
san diego criminal lawyer 260 $47.58 0.93
san diego immigration lawyer 210 $6.34 0.86
lawyers title san diego 210 $5.31 0.16
san diego volunteer lawyer program 210 $38.56 0.07
lawyers club san diego 210 $6.55 0.18
san diego bankruptcy lawyers 210 $38.40 0.99
san diego business lawyer 170 $17.23 0.96
lawyers in san diego 170 $32.79 0.98
criminal lawyer san diego 170 $50.11 0.97
san diego criminal defense lawyer 170 $43.91 0.91
san diego family lawyer 170 $24.59 1
bankruptcy lawyers san diego 170 $37.82 0.99
san diego personal injury lawyers 170 $96.23 0.87
san diego accident lawyer 140 $168.72 0.9
criminal defense lawyer san diego 140 $46.86 0.9
car accident lawyer san diego 140 $114.19 0.96
divorce lawyers in san diego 140 $21.62 0.99
business lawyer san diego 140 $18.26 0.98
san diego dui lawyers 110 $79.11 0.98
employment lawyer san diego 110 $13.60 0.93
lawyer san diego 110 $51.95 0.7
divorce lawyers san diego 110 $28.29 0.99
personal injury lawyers san diego 110 $87.25 0.95
accident lawyer san diego 91 $114.65 0.99

This is just the first 40 of an incredible 177 top key phrases! As we can see, there’s a lot of competition in San Diego for many legal-related searches. In particular, personal injury phrases are the highest, topping out at $168 per click!

Strategy for San Diego

Attorneys here have their work cut out for them, and it’s going to take a serious strategy to get good search placement. Here’s a rough idea of what it would take:

  1. Content, content, content. To rank well for popular search terms, you’re going to need a strong blogging presence and most likely a dedicated blog focusing on the keywords you’re targeting
  2. Backlinks. The top-ranking site for San Diego DUI lawyer has one backlink. That’s right: one. The top site for personal injury has just 13. There’s a huge opportunity for law firms who can get good links to their site.

Conclusion

San Diego is a competitive market and would require a real strategy to rank well for the most competitive phrases and keywords.

For more analysis about marketing your law firm in San Diego, give us a call at (855) 780-1081 or email us at support@waxwinglegal.com.

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