A new extortion scheme is spreading around the internet, and it’s important to keep an eye out for it to make sure you’re not a victim.
In this scheme, people are receiving the following emails:
Negative SEO is a technique where someone (in this case, the extortionist) will point thousands of poor quality links to your website. Google uses backlink quality when ranking websites, and if they see a ton of spammy links, it can damage your search engine placement.
So far, none of our clients have received these emails, but if you get one of these, you need to take immediate action to protect yourself.
First, don’t pay these people any money! They’re depending on people panicking and ponying up $1,500. There are other ways to prevent any damage, such as:
Second, you or your marketing firm will need to do a thorough backlink analysis to get an accurate picture of your current backlink situation. This is something your marketing team should be doing anyway, but it’s important to have this information on hand to determine if there are any questionable links showing up for your site.
Third, if you do detect poor quality links starting to appear in your profile, you’ll want to file a link disavowal in Google Webmaster Tools as soon as you see the link.
By acting quickly, you should be able to avoid any damage to your site.
If you have any questions about these procedures, or if you need help with your legal marketing, contact us here or give us a call today.