Understanding SEO

There are many factors that play a role in how well your legal website ranks in the search engines. Literally, Google looks at hundreds of different “signals” when determining whether your site is #1 or #67 in the search rankings. We cover many of these factors in our Complete Guide to Legal Marketing, but SearchEngineLand has put together a very clear, concise “Periodic Table of SEO” that they let us share here.

You can click on the image for a full-screen version.

Legal SEO Table

The Periodic Table is great, because it shows the most important ranking factors at the top, and the negative ranking factors towards the bottom. For instance, the top row shows that Quality Content, Titles, Crawlability, Link Quality, and Credibility as the most important positive ranking factors.

This really sums up the work we do with our VIP Legal Marketing Service, and you should keep this guide close if you’re in charge of your own marketing campaigns.

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